About Us

Specialising in hand-smocked children’s clothing inspired by heirloom designs, Lovely Little is a passionate purveyor of lovely little things that reflect the heart of the brand: family, heritage, tradition and fine craftsmanship.


Expertly handmade by artisans of smock embroidery which is a centuries-old yet rare technique, our collections for infants, girls and boys, are produced with the highest quality and attention, making each garment a unique statement piece.


We believe that good memories of our childhood, just like traditions, should be passed on to our little ones and Lovely Little wants to be a part of that.  Whether it is putting on Sunday’s best for Grandma or simply dolling up a dainty on special occasions, we strive to be a part of these precious moments with your little ones as they discover love, dreams, magic and individuality, which are all reflected in each masterpiece. 


Only the most precious for our precious, the loveliest for our little ones, that is our philosophy at Lovely Little.